The Michael Alexander Optical Boutique website was developed using WordPress, with Elementor as the primary page builder, enabling a flexible and visually appealing design. The site features a responsive layout, ensuring optimal viewing across various devices. Key functionalities include an intuitive navigation menu, comprehensive information about eye care services, and an integrated appointment scheduling system, enhancing user engagement and accessibility. The use of Elementor facilitated the creation of custom layouts and design elements that align with the boutique’s brand identity, resulting in a unique and user-friendly online presence.